Big news today! After months of delays because of Covid keeping theaters closed, Disney has announced that they will be releasing Mulan on Disney+ starting on September 4th for a premium RENTAL price.
Unlike the rest of the content available on Disney Plus, “Mulan” won’t come with a subscription to the service. Consumers in the U.S. and other territories will have to pay $29.99 on top of the streaming service’s monthly subscription fee. In markets where Disney Plus isn’t available, “Mulan” will play in cinemas at a date TBD.
For now, Disney’s CEO Bob Chapek says “Mulan’s” big move was a necessary move during the pandemic and isn’t reflective of a new business model for the company.
“We’re looking at ‘Mulan’ as a one-off as opposed to say there’s some new business windowing model that we’re looking at,” Chapek said Tuesday on the company’s earnings call.
What do you think? Will you be renting Mulan on Disney+?
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